Pure Arabia Recognised Among the Industry’s Best at the M&IT Awards 2026

Pure Arabia celebrates a Bronze win in the Best Destination Management Company category, recognising its commitment to exceptional events and incentive experiences across the UAE and Oman.

We are proud to announce that Pure Arabia Incentives, Conferences & Events has been awarded Bronze in the Best Destination Management Company category at the prestigious M&IT Awards 2026, one of the most respected accolades in the international meetings, incentives, conferences and events (MICE) industry.

The recognition marks another important milestone for Pure Arabia, reflecting our continued dedication to delivering creative, memorable and seamlessly executed corporate events and incentive programmes across the United Arab Emirates and Oman.

Over the years, Pure Arabia has built a reputation as a trusted destination management partner for international event agencies, corporate clients and incentive houses. With a strong local presence, extensive destination knowledge and a hands-on approach, we have consistently focused on creating experiences that go beyond expectations.

A Recognition That Belongs to the Entire Team

Commenting on the achievement, Zaki Badawi, Founder & Managing Partner of Pure Arabia, said:

"Winning Bronze at the M&IT Awards is a proud moment for all of us at Pure Arabia. What makes this recognition particularly meaningful is that it comes from an industry we are passionate about and from the trust our clients and partners continue to place in us. Our business has always been about people, relationships and delivering on our promises. Behind every successful event is a dedicated team working tirelessly to bring ideas to life, often overcoming challenges that guests never see. This award is a reflection of their hard work, creativity and commitment. We are incredibly grateful to our clients, industry partners, suppliers and, above all, our amazing team for being part of this journey."

Eslam Badawi, Managing Partner of Pure Arabia, who personally accepted the award at the M&IT Awards ceremony, shared his thoughts on the occasion:

"It was a truly special moment to stand on that stage and accept this award on behalf of the entire Pure Arabia team. While I had the honour of receiving it, the recognition belongs to every single person who contributes to making our events a success. Having the opportunity to celebrate this achievement alongside so many respected colleagues and partners from across the industry made the evening even more memorable. It is a wonderful reminder of how far we have come and a motivation to keep raising the bar. To our clients who continue to trust us with their events, and to our team who put their hearts into everything they do, this award is for you."

Creating Experiences That Make a Difference

From high-profile corporate meetings and international conferences to exclusive incentive travel programmes and large-scale events, Pure Arabia continues to showcase the best of the UAE and Oman through experiences that combine creativity, cultural authenticity and operational excellence.

Our philosophy is simple: every event should feel personal, every detail should matter, and every client should have the confidence that their programme is in capable hands.

This approach, supported by a passionate multicultural team and a trusted network of local partners, has helped Pure Arabia establish long-standing relationships with clients and agencies from around the world.

Looking Ahead

The M&IT Awards 2026 recognition is both a celebration of what Pure Arabia has achieved and an inspiration for what lies ahead.

As we continue to grow and strengthen our presence in the international MICE market, our focus remains unchanged: delivering exceptional service, embracing fresh ideas and creating experiences that leave a lasting impression.

To everyone who has trusted, supported and worked alongside Pure Arabia, thank you. This achievement belongs to all of you.

About Pure Arabia

Pure Arabia Incentives, Conferences & Events is a destination management company (DMC) and professional conference organiser (PCO) specialising in corporate meetings, incentive travel, conferences and events across the United Arab Emirates and Oman. With offices in Dubai and Muscat, Pure Arabia combines local expertise, creative programme design and comprehensive event management services to deliver tailored experiences for international corporate clients and event agencies.